Technology company more than doubles its share of global product category
CALGARY, Alberta --- May 27, 2009 --- SMART Technologies announces its SMART Response (formerly Senteo™) interactive response system was the second-most purchased interactive response system in the global K–12 education market segment in the first quarter of 2009. With sales of over 124,186 handheld clickers (remotes), SMART has moved comfortably into the number two position. The company experienced increased sales in all major geographies and more than doubled its overall category share globally. The data comes from Futuresource Consulting, a leading global research company that has tracked interactive response system sales for five years.
The SMART Response system comprises assessment software, handheld remotes and a receiver that enables instant responses on quizzes in the classroom. Teachers can compile questions and tests for formative and summative assessment and ask spontaneous questions to gauge students’ comprehension at any point during a lesson. Teachers also have access to several thousand questions that are correlated to state, provincial and learning authority standards on the SMART education solutions website. As many as 60 remotes can be supported up to a distance of 33 yards (30 meters) in a single classroom. SMART’s significant growth in the interactive response system product category results from a deep understanding of educators’ needs, which also has resulted in its long-time global leadership in the interactive whiteboard category. The company has built a reputation for developing innovative, easy-to-use products like the SMART Board™ interactive whiteboard and SMART Response, and is clearly a leading provider of classroom technology and the choice of many educators.
“SMART’s first quarter 2009 share increase in the interactive response system product category is the most significant gain for any company in the category,” says Nancy Knowlton, SMART’s CEO. “Evidence shows using interactive response systems positively impacts test scores, and the growth in SMART Response sales further demonstrates our product as one of the most user-friendly and preferred systems available.”
