SMART

MEDIA RELEASE

SMART Introduces SMART Projector Care Program

New program ensures high-quality support and rapid repair turnaround

CALGARY, Alberta --- August 4, 2011 --- SMART Technologies Inc. (NASDAQ: SMT) (TSX: SMA), a leading provider of collaboration solutions, announces the SMART Projector Care program, a service program that gives fast and reliable support to education customers who purchase a SMART projector as part of their SMART Board interactive whiteboard system. The SMART Projector Care program makes it simple and efficient for technology directors to maintain their projector implementations. Upon registration, education customers will receive an extended warranty on projector lamps, access to specially trained projector technicians who can troubleshoot and resolve technical issues, rapid repair turnaround and preferential pricing for lamps, upgrades and spare projectors. Education customers also receive a complimentary upgrade to SMART Projector Care Plus, a premium service that offers all the features of the SMART Projector Care program and two upgraded options – expedited shipping and advanced projector replacement, which guarantees replacement projectors will be shipped within 24 hours. The SMART Projector Care program is now available globally at no charge for education customers.

The SMART Projector Care program provides a rapid five-day repair turnaround time via strategically located repair centers around the world. An advanced replacement option, whereby a replacement projector is shipped within 24 hours of SMART identifying a failed unit, ensures minimal classroom downtime. SMART maintains rigorous performance specifications for its projectors – including stringent dust specifications and design and assembly standards – and conducts extensive end-user and ongoing reliability testing to ensure that SMART projectors will withstand daily classroom use, and all SMART projector lamps are backed by a one-year, 1,000-hour lamp warranty. SMART currently leads the interactive whiteboard system category with a 56.4 percent share globally – 60.5 percent in North America, 68.1 percent in the United Kingdom and 58.1 percent in EMEA (Europe, Middle East and Africa).[1] For more information or to register for the SMART Projector Care program, visit smarttech.com/projectorcare.

“Teachers around the world depend on their SMART Board interactive whiteboard systems to help them engage and interact with learners at all levels, and technology directors need to know that the solutions they implement will perform reliably every day,” says Linda Thomas, Vice President, Products, SMART Technologies. “The new SMART Projector Care program provides even greater confidence that the SMART products they’re installing are of high quality and are backed by a strong warranty and service program.”

About SMART
SMART Technologies Inc. is a leading provider of collaboration solutions that transform the way the world works and learns. We believe that collaboration and interaction should be easy. As the global leader in interactive whiteboards, we bring more than two decades of collaboration research and development to a broad range of easy-to-use, integrated solutions that free people from their desks and computer screens, so collaborating and learning with digital resources are more natural.

Reader’s advisory
Certain information contained in this press release may constitute forward-looking information or statements. By their very nature, forward-looking information and statements involve inherent risks and uncertainties, both general and specific, and risks that predictions, forecasts, projections and other forward-looking information and statements will not be achieved. We caution readers not to place undue reliance on these statements as a number of important factors could cause the actual results to vary materially from the forward-looking information or statements. We do not assume responsibility for the accuracy and completeness of the forward-looking information or statements. Any forward-looking information and statements contained in this press release are expressly qualified by this cautionary statement.

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For more information, please contact

Public Relations

SMART Technologies Inc.
Phone +1.403.407.5128
E-mail pr@smarttech.com

smarttech.com


© 2011 SMART Technologies. SMART Board, smarttech and the SMART logo are trademarks or registered trademarks of SMART Technologies in the U.S. and/or other countries.

 

Please note that SMART is written in all capital letters. 

 



[1] According to Futuresource Consulting Ltd., May 2011. Futuresoure is an independent research firm that has tracked interactive whiteboard shipments since 2004. For more information, see futuresource-consulting.com.

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