Data Collected and Processed by SMART Technologies ULC

Overview

This document provides information about the type of data SMART processes for installment and use of its products and services.

It is important to remember that customers and users are two distinct groups. Typically, a SMART customer is an organization (government, business, school, etc.) and not an individual end user (i.e., business person, teacher, student, etc.). Our users are generally not the ones who purchased or setup a trial of the product or service from SMART; our users are accessing the SMART product or service because the customer has granted them access. When using our products the customer is the data controller and SMART is the data processor. As such, most requests from users must be directed to the customer and not to SMART.

Customer Purchase Data Collected so an Order Can be Processed

SMART is considered the controller when data is collected in the course of selling a product or service. The following table lists the category and the associated data collected for this category:

Category Data collected

Name and Address of the Organization, District, School, or Institution
  • Street address
  • City
  • Postal/Zip
  • Country
  • Phone number(s)
  • E-mail

Information About the Organization, District, School, or Institution
  • Tax registration numbers
  • Size of organization
  • Segment (education versus business)
  • Reseller (including the Reseller’s address) and the Reseller’s Tier (if any) at SMART
  • Preferred reseller, if different than above
  • Interests (opt-ins for additional materials)
  • DUNS number by Dun & Bradstreet (D&B)

Information of Individual Purchasing for the Organization, District, School, or Institution
  • First name
  • Last name
  • Job Title / Role
  • Industry
  • E-mail
  • Phone number

Information about the Products Ordered
  • Products Ordered
  • Quantity Ordered
  • Software License Number(s) / Entitlements
  • End customer shipped to
  • End customer billed to
  • Dates
  • Price and currency
  • Stock quantity
  • Rebate claim
  • Sales Representative (if any) involved
  • Oracle number assigned to Customer
  • Tracking Number used for Order Tracking

Information for Training

If a customer signs-up for SMART training courses (https://training.smarttech.com), this is recorded and duplicated within SMART’s customer support database.

The following table provides a list of Processors, the purpose of processing, location of those Processors, and if they have provided a Data Processing Addendum (DPA).

Processors of Customer Purchase Data

Processors Purpose Location DPA

SMART Authorized Distributors and Resellers

For the sale and support of SMART products.

Global

These organizations operate under agreements with SMART that contain standard commercial contractual clauses that adequately protect the data with confidentiality clauses and representations that they comply with all privacy laws in their jurisdiction. 

BigCommerce, Inc

For online (e-commerce) order taking.

Canada

USA

Yes

Hubspot, Inc.

Maintain customer data

USA

Yes

Salesforce.com, Inc.

Maintain customer data and license key entitlement

USA

Yes

SAP Hybris

(SAP SE)

Order information; customer data

Germany

Yes

Stripe, Inc.

For credit card payment processing

(SMART does not collect credit card information).

USA

Yes

User Data for Software

Applicable SMART software

SMART Learning Suite

SMART amp

SMART Ink

SMART lab

SMART Learning Suite Online

SMART Notebook

SMART Response 2

Product Drivers

SMART Bridgit software

SMART Bridgit (app)

SMART Exchange

SMART Identity (ID)

SMART InkScan (app)

SMART kapp (app)

SMART Meeting Pro

SMART Notebook for iPad (app)

SMART Admin Portal

SMART Support (app)

SMART is considered the processor when data is collected in the course of providing its service. The following table provides details about the User Data (this includes personal and non-personal data) collected when using the above SMART software:

Data Collected

Purpose of Collection

Product

Anonymous Analytics that are aggregated but include information such as, operating system, system platform, browser, browser language, referrer (if from a search engine or another site), screen resolution, whether cookies are enabled, whether java is enabled, and last page on SMART site seen (handles navigation).

Improving the product and monitoring product health

All software

Assessment Scores

Teacher Review

SMART amp

SMART lab

SMART Learning Suite Online

SMART Response 2

Content Services - user generated content such as uploaded files and any changes made to that content

Optional product functionality

SMART amp

SMART lab

SMART Learning Suite Online

SMART Notebook

SMART Response 2

SMART Exchange

Class membership (what classes the user belongs to)

Associates user with correct classes

SMART amp

SMART lab

SMART Learning Suite

SMART Response 2

Crash Data

Installer and system crash information that could include user’s email address and user’s optional comments about “what they were doing at the time”, and installer error reports.  Both include computer system information.

SMART amp

SMART Bridgit

SMART lab

SMART Meeting Pro

SMART Notebook

District ID and District Name (what education district the user belongs to)

Associates user with correct classes

SMART amp

SMART lab

SMART Learning Suite

Admin Portal

Internet Protocol (IP) address.  NOTE: If not anonymized by the user, an IP address can reveal the internet provider used (includes your company or school and ISP) and which country, state and city the provider is located in. 

Required to support product functionality

All software

School Name (what school the user belongs to)

Associates user with correct classes

SMART amp

SMART lab

SMART Learning Suite

Admin Portal

Self-Chosen Class Name or Meeting Name (when a user (teacher) creates a class name)

Required to support product functionality 

SMART amp

SMART Bridgit

SMART lab

SMART Meeting Pro

SMART Learning Suite

Self-Chosen Username

Required to support product functionality 

SMART lab

SMART Learning Suite

Admin Portal

Student Device Type and Operating System

Used for analytics and formatting between browsers

All software

Student email (this is part of their Google or Microsoft Profile)

Required to support product functionality 

SMART amp

SMART Learning Suite

Admin Portal

Student name – this is part of their Google or Microsoft Profile

Required to support product functionality 

SMART amp

SMART Learning Suite

Admin Portal

Teacher, Parent or Admin admin email address

Required to support product functionality 

SMART amp

SMART ID

SMART lab

SMART Learning Suite

Admin Portal

SMART Notebook for iPad

Teacher, Parent or Admin Name – this is part of their Google or Microsoft profile

Required to support product functionality 

SMART amp

SMART Learning Suite

Admin Portal

Sub-Processors of User Data for Software Products

The following table provides a list of Sub-Processors for SMART’s software products, the purpose of processing, location of those Sub-Processors, and if they’ve signed SMART’s Data Processing Addendum (DPA).

Software Sub-Processors

Purpose

Location

DPA

Amazon Web Services, Inc. (Amazon.com)

Hosting

USA

Yes

Bing.com (Microsoft Azure)

Users can search and add images ( Bing Search API). The search terms used are shared with SMART.

USA

Yes

Clever, Inc.

(*optional paid service; your privacy agreement is directly with Clever)

Optional roster Integration with your school’s LMS

USA

N/A

Fabric.io

(Google LLC)

Crash data reporting of SMART hardware (reports can be turned off within hardware product)

USA

Yes

Firebase (Google LLC)

Session management

USA

Yes

GeoGebra GmbH

(*optional to sharing feature; privacy agreement would be direct with GeoGebra)

Math tools and calculators for graphing, geometry, 3D, and more

Austria

N/A

Google Analytics

(Google LLC)

Anonymous Analytics

USA

Yes

Google App Engine

(Google LLC)

Hosting

USA

Yes

Google Identity

(Google LLC)

Google account for identity management (enables a user to log-in using Google account credentials)

USA

Yes

Google Realtime API

(Google LLC)

Document storage

USA

Yes

HockeyApp (Microsoft Corp.)

Anonymous device model and OS version information

USA

Yes

Microsoft Corporation

Microsoft account for identity management (enables a user to log-in using Microsoft account credentials)

USA

Yes

Mixpanel, Inc.

Usage and web analytics

USA

Yes

mLab (ObjectLabs Corporation)

Anonymous data of uploaded images

USA

N/A

Raygun, Limited

Crash data reporting of SMART software (anonymized)

New Zealand

Yes

Salesforce.com, Inc.

License key entitlement and SMART Admin Portal identify management

USA

Yes

Socorro

(Mozilla Foundation, hosted on Amazon Web Services)

Socorro is a set of components for collecting, processing, and analyzing crash data. (anonymized)

USA

Yes

Splunk, Inc.

System logs and performance (anonymized)

USA

N/A

YouTube (Google LLC)

Users can add YouTube videos ( YouTube API) to their documents. Search Terms are shared.

USA

Yes

User Data for Hardware

SMART is considered the controller when data is collected in the course of a customer or user using SMART hardware. This includes personal and non-personal data.

When a SMART Board® interactive display is used, it automatically reports the following information back to SMART:

  • Model number
  • OS and OS version
  • App build details (version)
  • Brand (SMART)
  • Board Configuration (Legacy, ENT or EDU)
  • Browser
  • Information obtained from IP address, such as:
    • City
    • Country
    • Region
    • Screen DPI
    • Screen height and width
    • Timestamp of when data collected
  • Firmware Version (iQ version)
  • Hardware SKU (AM30, AM40, AM50, SB2000)
  • Last Seen (when the last report came)
  • Panel family-type (What model panel the iQ appliance is in)
  • Update Channel (Stable, Beta or Developer)

Processors of User Data for Hardware Products

The following table provides a list of Processors for SMART’s hardware products, the purpose of processing, location of those Processors, and if they’ve signed SMART’s Data Processing Addendum (DPA).

Hardware Processors

Purpose

Location

DPA Signed

Fabric.io

Compiles crash data (reports can be turned off within product)

USA

Yes

Mixpanel, Inc.

Usage analytics

USA

Yes

Marketing Data

SMART is considered the controller when data is collected in the course marketing. This includes personal and non-personal data that SMART collects for its marketing purposes. The following marketing data is collected:

  • Area of Interest
  • Budget
  • Contact history
  • Conversion (whether the lead becomes a customer)
  • Date
  • E-mail
  • Individual’s Name
  • Information to be sent or opted-out of
  • IP address
  • Language
  • Opt-in and Opt-out responses
  • Organization or school name
  • Potential sale opportunity
  • Public web content is anonymized, and aggregate information is relayed through Google Analytics
  • Raffle or other contest entries.
  • SMART EdTech Capabilities Profile survey results
  • Tradeshows attended or will attend

Processors of User Data for SMART Marketing Data

The following table provides a list of Processors for SMART’s Marketing, the purpose of processing, location of those Processors, and if they’ve signed SMART’s Data Processing Addendum (DPA).

Processors Purpose Location DPA

SMART Authorized Distributors and Resellers

To market SMART products for sale

Global

No, these organizations operate under agreements with SMART that contain adequate commercial contractual clauses

Hubspot, Inc.

To compile marketing data; and send communications

USA

Yes

Salesforce.com, Inc.

To compile marketing data; and send communications

USA

Yes

SiteCore USA, Inc.

Session cookies, website analytics and navigation (anonymized). Optional opt-in to allow customized landing pages

USA

Yes

Qualtrics LLC

Surveys and event management

USA

Yes

NOTE: If you have opted-in to receive information from SMART, SMART will also use your personal data for SMART’s internal (marketing, sales, development) purposes. You may opt-out at any time by clicking on a link in e-mails we send or by visiting here and manually entering in your e-mail address.

Support-Related Data

SMART is considered the controller when data is collected in the course of customer service. This includes personal and non-personal data that SMART collects when a person contacts SMART Support. The following support call data is collected from the person who is contacting SMART support:

  • First name
  • Last name
  • Organization calling on behalf of
  • Address
  • Shipping Address if parts needed
  • E-mail
  • Phone number
  • Serial number of the product
  • Issue reported
  • Attachments (pictures, e-mails, etc.)
  • Existing incident number (if any)
  • Preferred reseller
  • Comments about service received

Processors of User Data for SMART Support-Related Data

The following table provides a list of Processors for SMART Support, the purpose of processing, location of those Processors, and if they’ve signed SMART’s Data Processing Addendum (DPA).

Processors Purpose Location DPA

Blue Ocean

Handles support calls

Canada

No, this organization operates under an agreement with SMART that contains adequate commercial contractual clauses

Call Miner

Optional for telephone interactions (option to opt out of call recordings), required for email. Call Miner is a subprocessor providing omnichannel interaction analytics powered by AI and machine learning. Call Miner analyzes customer support interactions, including recorded calls and emails, which are temporarily stored in CallMiner. The metadata is retained in CallMiner for analysis of the customer experience and trending information regarding the interactions between agent and customer.

Canada

N/A

Amazon Connect (Amazon.com)

Cloud based contact centre and hosting of support calls

USA

Yes

Salesforce.com, Inc.

Customer communications

USA

Yes

Qualtrics LLC

Customer surveys

USA

Yes

Last Updated: October 19, 2023