English (USA)
As we head into 2025, I had the opportunity to sit down with CRN and discuss the biggest opportunities, challenges, and investments shaping the future of SMART Technologies and our channel partners.
Expanding SMART’s channel ecosystem remains a top priority. Partnerships built on shared values, mutual trust, and customer-centric outcomes is integral to our shared success. In an increasingly crowded marketplace, making purchasing decisions easier for customers and demonstrating SMART’s unique value proposition will be key to continued success.
See why more and more channel partners are choosing SMART. Learn how to become a SMART channel partner here:Unlocking opportunities in new markets
The opportunities ahead depend on the market. In regions where technology is already widely adopted, the real value will come from helping customers get the most out of their existing investments. Instead of replacing devices, we’re focused on enhancing and upgrading them to maximize their usefulness. This is where our channel partners play a crucial role—helping customers extend the life of their technology and ensuring they continue to see value over time.
In fast-growing markets like India, the landscape is different. Digital transformation is happening at an incredible pace, and the companies that succeed will be the ones that deliver durable, high-impact technology at the right price. Our focus is on ensuring that these investments last, drive real outcomes, and remain accessible to as many people as possible.
Investing in AI and security
AI is a game-changer, and in 2025, we’re doubling down on its potential—especially in education. Our investments in AI are designed to support teachers by streamlining content creation and assessment, freeing up their time for more impactful instructional practices. We’re being incredibly intentional about AI’s role in education, ensuring it’s used responsibly and with a clear focus on real classroom benefits.
Beyond education, we’re also making strategic investments in digital signage. Integrating Google Mobile Services certification allows us to enhance safety and critical communication through emergency alert software. AI is creating efficiencies across industries, but one thing remains clear—trust and data privacy must be at the center of these innovations. Companies that prioritize transparency and security will be the ones that stand the test of time.
Addressing industry challenges
One of the biggest challenges we see in 2025 is creating flexible, multi-user environments where shared technology remains secure and accessible. Whether in a classroom or meeting space, technology needs to work seamlessly for multiple users. At SMART, we’re tackling this head-on by developing solutions that ensure secure, intuitive access to shared devices.
Another major challenge is ensuring that customers can realize the full potential of their technology investments. It’s frustrating to see perfectly functional devices become obsolete simply because they’re no longer supported. We’re committed to breaking this cycle by prioritizing upgradeability, ensuring that our customers don’t have to replace their technology prematurely.
The key to success in 2025 is long-term thinking. In a competitive market, channel partners that focus on delivering real, lasting value—rather than just making the next sale—will be the ones that thrive. By helping customers fully leverage their existing investments and showing them the tangible benefits, our partners can strengthen relationships, uncover new service opportunities, and build a foundation for future success.
To read my full Q&A, visit CRN.